COLOUR, DESIGN AND LAYOUT
ONE of the emerging trends in modern layout design is the use of unique combination of colour patterns in page-designing. “The most important thing to understand is that we never see colour in a vacuum; we perceive colour in relation to other colours, in an environment. When you choose a second colour you must first envision how that colour will enteract with the rest of your design” --Binns. In a different context, they could be called background and foreground.
Contemporary design has taken mainly two types of symmetry in magazines and newspapers: vertical and horizontal, and most others are a combination and permutation of these two. This is what I have observed: You could hardly find radial rendering in a page, while it has been effectively used in other media or other forms of art, such as textile design, carpettry, pottery, porcelain, discs, etc.
The same page can look absolutely different in different colours and layouts. It's not that only light colours make a better page or using too much of dark colour is “disgusting”. A design with too much of hue and value needs a better newsprint to effectively etch out details. The better the newsprint, the more visible the details. Secondly, don’t stick to lighter and darker part of a design. That is part of colour pattern for which the technical term is “value”, which can also be defined as “tone”.
Contemporary design has taken mainly two types of symmetry in magazines and newspapers: vertical and horizontal, and most others are a combination and permutation of these two. This is what I have observed: You could hardly find radial rendering in a page, while it has been effectively used in other media or other forms of art, such as textile design, carpettry, pottery, porcelain, discs, etc.
The same page can look absolutely different in different colours and layouts. It's not that only light colours make a better page or using too much of dark colour is “disgusting”. A design with too much of hue and value needs a better newsprint to effectively etch out details. The better the newsprint, the more visible the details. Secondly, don’t stick to lighter and darker part of a design. That is part of colour pattern for which the technical term is “value”, which can also be defined as “tone”.
Both light and dark can be used under different circumstances and page layout for a magazine is definitely going to be different from the layout of a website page.
I love to work with designs. Whenever I take a magazine in my hand, I go through the designs, layout, pictures and every detail of it, and I have observed that black and blue make perfect background colours for many designs, and many designers have agreed with that. Another colour for superb background is pantone mixed with chocolate brown. Dark heena green is also a perfect background colour depending on what is the foreground.
